Since it virtually functions the same as a normal Google result, there aren’t many advanced uses. (If the text appears in the title, but not the body text, it won’t be returned as a result. Intext tells Google that you want results where the text appears in the body of the page. Find quotes and tidbits to spice up your content.(Useful if you have to cite specific news sources when you write news pieces.) Allows you to choose a specific source in Google News. (Industry sites that have covered direct competitors, but not your product, in a comparison post) Find link opportunities on a specific site.Find internal duplicate content and other SEO errors.Find multiple related pages from one specific website.John Mueller, Search Advocate at Google, expands on it in this video. That means a little more to site owners who are looking for their own site's indexed pages. It limits the results to a certain website, but it will not necessarily pull up all of the pages from that site that match the search. However, Google warns that this shouldn't be used as an audit. Used alone, you can do a general search and quickly check if your indexed pages match up with your own database. This searches the website The Points Guy for its many pieces about using an American Express card. If you want to skim through a site's content about a specific topic, follow the site command with a search term, like this:Įxample: site: american express There are no spaces between the site: and the domain. This operator limits your search to a single site. Remember this tip with each search command: Don’t put spaces between the symbol or word and your search term. These operators help you navigate specific websites, or narrow your search in ways most laymen don’t need to do. That’s why we’ll start with the advanced operators. In this industry, we can safely assume that you probably know your way around Google already. Find sites that have a specific keyword in their URL.Quickly gauge the competitiveness of long-tail keywords.Find backlink and content opportunities.Find out how Google is categorizing your site.Find original research, statistics and case studies on a certain topic.Find quotes and force accurate results for long-tail keywords.Find pages that contain certain keywords.Find news results from certain sources to spice up your content.Find internal duplicate content and other indexation errors.You can scroll through the article or use these links to jump ahead to specific things you can do with Google Search Operators: Any links mentioned during the video won't be in the description, but will instead be at the end of this article. You can also reference this video for more common practical uses of search operators and how you'd put them into action. Look for some of those special angles listed just below the video. This full article will cover advanced tactics, why you'd use them, and examples of advanced search to improve your Google-fu. How to Accomplish More with Search Operators Get the same hyperfocus in a keyword search that you do with search operators. You might also be interested in advanced keyword research. To a much more specific 14.6 million results.Īnd this is just scratching the surface of the power of Google’s search operators. With just one advanced operator you go from 730 million results: Here's an advanced search operator that tells Google that you are looking for content on SEO.AND that term should be in the title of anything they suggest to you. This article shares a full list of Google search operators to help you make your searches more productive and efficient.įor example: When gauging the amount of content dedicated to a specific topic, you can filter out 90% of less-focused content. You still type your search into the Google search bar, but with search operators, you add a bit of text that turns into shorthand for special instructions about that search. Google search operators are like secret cheat codes that help you get more relevant search results.
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